Jason Kelly. Trained as a sign-writer Kelly combines kiwiana icons such as jandals, Tip Top icecream and chocolate fish with humourous slogans showcasing the quirks of New Zealand culture. Kelly references the shared culture that kiwis recognise as being part of their collective identity and we are fairly certain this series will be popular as kiwiana gifts delivered to homesick NZers living overseas this Xmas.
Combining images with a message means, Kelly says, that commercial art often has to be more ingenious than fine art because the artist has to find a way of making the two parts of the artwork work together effectively and harmoniously. The original paintings are on recycled wood done by hand using only paint brushes and mahl stick without the use of any stencils. The high quality prints using extremely lightfast inks capture this handmade retro feel with the details of the original picture's surface captured in superb detail.
Shown here is one of our favourite prints from Kelly's new series of kiwiana images - Sunday Drive. This is Kelly's celebration of the great kiwi pastime of spending Sunday driving the family on a sightseeing journey by car with no particular destination in mind (perhaps visiting the rellies [relatives] along the way). His complete range of new art prints is in the Jason Kelly collection and all of his contemporary kiwiana style artwork features in NZ Prints' ever expanding gallery of kiwiana art.