One of the best and worst parts of my job is dealing with artist submissions. The thrill of new work that is exactly the kind of prints that our customers are looking for, or prints that we believe should be available to buy even if they may not have the greatest level of sales tempered by the need to gently turn down artists whose work may not work for us. This is really hard to do but unless we started charging to list prints for sale we have to be sure that a print is economically viable for us to catalogue and promote a new title for sale.
I have written before about how "you should make prints of your paintings" from a studio visitor turning down the opportunity to buy one of your paintings does not validate the notion that there is a market for your work, your visitor may just be being polite!
Type of print (printing method) is an important considerationBefore I touch on the content or theme of your artworks there is the issue of what sort of prints you are planning to publish.
The advent of digital (or giclee) printing means that a small print run is commercially viable, however the high unit cost means the retail price has to be relatively high for what is still a reproduction of another artwork rather than an original print. This means artists envision selling their prints as "limited edition", signing and numbering each print partly to justify the high purchase price. However this limits the appeal of the print unless it is very high quality, in a small edition size and in general a big print. We've discussed the different kinds of limited editions and our views on this in an earlier post here
|Frederick St Cafe by Wellington|
artist Sarah Molloy
Subjects & Themes
|Tiki Tour Takeaways by Greg Straight|
Obviously well-known artists are good bets as well, we still believe in our role in making good quality prints available at reasonable prices of New Zealander's favourite paintings, prints for people who like the art or artist but are not considering purchasing the original artwork for it may be locked away in a gallery or requiring an investment level of money to acquire it.