Stamp design to wall art (Part 2) - further discussion with artist Lester Hall

The release of historical NZ stamp designs (from the 1898 and 1935 pictorials), surprisingly effective in large wall art size - see our previous article "Postage Stamps to Wall Art" - prompted further discussion with artist Lester Hall about his groundbreaking "postage stamp" series of prints.  Back in June we had described how this controversial contemporary NZ print-maker used the conventions of postage stamp design to explore issues of Maori and Pakeha identity and that thanks in large part to his popularisation of the idea the postage stamp style print has become a "veritable trend" in NZ art.  

NZ Printmaker Lester Hall

We asked Lester Hall when he began to create prints that used the conventions of postage stamp design? Hall said that it was back in 2008 "I set several images first so they were in a context of stamps like any other set of stamps. The statement was about being Pakeha and I made a commitment to update the "Hories and Whities" series of diary pages I had done (in the late 80s and early 90s). These were an investigation into Being Pakeha." Hall said "The stamp style was my drawing a line in the sand, it says I am clear about the thoughts surrounding the images. Stamps were immediately historical in context. I shifted from diary pages which were from a place that was private and self analysing to stamps because stamps are statements, not questions." 

Talking to Hall it became clear that for this artist the referencing of postage stamps in his art was not just about designing each individual artwork to echo a stamp's design in isolation, but also to "insinuate the possibility of collecting". Hall said that beyond the obvious connotations of collecting prints "this collecting idea is about putting several important hypotheses together to form a philosophy."  With Hall agreeing that the format is becoming ubiquitous, (he says the stamp design is "losing its edge"), we asked Lester if there is scope to develop artistically within the stamp design theme? Some recent works such as Queenie are not strictly in the stamp format so is this design becoming restrictive in any way?  Hall said "First and foremost I am a social commentator so the artistic imperative comes a distant second to my narrative. I am moving in a sideways direction now, into book covers and posters but the subjects I create will be able to revert to stamp when I think it is important for the context of people already collecting stamps. Queenie is formatted into an Argentinean designed stamp and is exactly as that Victorian era stamp was created. That artist just thought outside the square so to speak."

"Poll Tax" Print from Lester Hall's Aotearoaland series
References postage stamp design & "Chinese Girl
in Yellow Jacket" by Vladimir Tretchikoff 

And what does Lester think of other NZ artists who are now also referencing postage stamp design? "Use a format by all means", he told us "but to imitate colour way, style and subject so closely - this is not derivative it is creepy!".  Of course an actual Lester Hall print is quite distinctive from the imitators copying old NZ stamps in mass produced frames, no other artist is creating such a coherent different series of artworks to stimulate and inform debate about the place of Pakeha in New Zealand.  As Lester says "The place of Pakeha in New Zealand is a complicated and evolving understanding. My subjects vary because of the lighter and darker sides of that setting. I create differing feelings of happiness or danger etc to draw in a wide audience and to ask people to be brave and think for a change and maybe speak about their desires and hopes and expectations. So where an image of the Buzzy Tiki can relax and draw in a mind living in a lighter World the devilish print of the Boogieman will find its way into the more brooding contemplative mind which peers deeper into the souls of man. The differences are driven by a desire to have a broad perspective and creating a deepening trust of the subject in us all."

So where is the art of Lester Hall headed now? "Fashion", he says "exists in all art and as it heads towards the darker and more morbid forms of the Victorian so will mine."

Postage stamps to wall art

"3d Huia" Stamp
- prints now available

Designers of historical NZ stamps are from the era of "craftsman printmakers" who until recently were routinely dismissed or ignored by art historians who saw printmaking becoming respectable as a fine art form only when painters of fine art began to dabble in it after 1950. A series of historical NZ stamp designs have been released this month in black and white prints at wall art size, closing the circle of the trend in contemporary art for artists to reference retro postage stamp design in their paintings and prints over the past couple of years. And revisiting the designs shows clearly that early craftsman printmakers such as LC Mitchell were producing attractive and superbly composed artworks within the constraints of the commercial imperatives of the time.

New Zealand: Phantom Country
Lester Hall "Postage Stamp" series print

The conventions of (albeit much enlarged) postage stamp design have been explored recently in the work of several contemporary NZ artists (most infamously with Bay of Islands printmaker Lester Hall whose now iconic postage stamp design prints started with the Phantom series shown here). In fact the postage stamp style print has, we think, become a veritable trend (see Weston Frizzell's Four Seasons series print "Aotearoa" , the work of Jane Crisp, some of Timo's artwork etc).  But until the arrival this month of a series of prints enlarging historical NZ postage stamp designs into art prints we hadn't realised that prints of the actual stamps would work well as wall art - or that the designers of early stamps in NZ were often the very same men responsible for NZ's golden age of tourism and travel poster art.

The black and white prints of the Tui, Wahine, Tuatara from 1935 and the 8d and Huias stamp from the 1898 pictorials work remarkable well at wall art size (approximately half a metre square) and bring to light glorious examples of early NZ design that were previously only seen by stamp collectors.

The story behind the second set of "New Zealand Pictorials" issued in May 1935 began with a design competition that received over 1500 entries, the work of 11 designers was selected for the final designs.  The design competition was announced by the secretary of the Post Office department, G McNamara in the following terms (for the source of this transcript and other background information on the 1935 pictorials we gratefully acknowledge painter Mark Wooller's excellent website New Zealand Stamps.)

Designs for New Issue of Postage-Stamps

Designs are invited, in accordance with the specifications and conditions below, for a new issue of postage and revenue stamps for the Dominion of New Zealand, ranging in approximately fifteen denomonations from 1/2d. to 3s.


1. The design of each stamp must include a representation of characteristic or notable New Zealand scenery or genre, or industrial, agricultural, or pastoral scene: otherwise, the design may be of any pattern, provided the words "New Zealand Postage and Revenue" in Roman characters and the value in words, or in Arabic figures, or in figures and words, are plainly shown.


3. The design proper should be coloured, but uncoloured drawings or enlargements may accompany them. Photographs of any kind are excluded.


5. The designs are to sent under cover of a pseudonym, or a motto, accompanied by the name of the sender enclosed in a sealed envelope bearing the same assumed title outside….Each design is to be accompanied also by a concise description thereof.


6. A special board, on which there will be a representative or representatives of Art, as well as representatives of the Government Department concerned, will be set up to adjudicate on the merits of the designs submitted: and a price of 25 pounds will be paid for each design that is adopted for a stamp of the proposed series.

Print of L.C. Mitchell's 1935 stamp design

Leonard Cornwall Mitchell, who designed classic 1930s era NZ tourist and publicity posters (most readers would recognise his famous posters advertising, for example, destinations such as Mt Cook, Mt Egmont and Milford Sound) was eventually commissioned for four of the 14 stamp designs, a remarkable feat considering the number of entries and the anonymity of the submitters. One of his winning designs (for the 8d Tuatara) is pictured at left and the Maori Girl (3d Wahine), also the work of LC Mitchell, shown below right is remarkably similar to the figure depicted in his "New Zealand For Your Next Holiday" poster design from the 1920s.

Wellington's Evening Post newspaper reported on the day of the pictorials release under the headline The New Stamps: Rush to Purchase - Favourable Comments. 

3d Maori Girl
Prints released

"An unprecedented rush set in at the post offices this morning on the part of those desirous of purchasing specimens of the new pictorial stamps which were on sale for the first time today. At 8 a.m. there was a queue of buyers outside the C.P.O. [Central Post Office], and from that hour onwards sales were very brisk." Officials, readers were told, were prepared but "the lot of the vendor was hardly lightened by the ocassional incursion of the would-be wag who talked in terms of Tuataras, fantails, tuis or swordfish, rather than in terms of the more prosiac shillings and pence."  Comments from buyers such as "The stamps were far better than I thought they would be" were recorded and the article concluded that "From a New Zealander's point of view the new set is undoubtedly decidedly interesting, and it is a splendid example of the stamp-makers art".

Illustrating this article are three of the new large prints of postage stamp designs that are now in stock at NZ Fine Prints. They are really effective decoration at wall art size - historical/retro black and white NZ designs that are real, authentic visual artifacts from New Zealand's history with an impeccable design pedigree.