Showing posts with label Photography. Show all posts
Showing posts with label Photography. Show all posts

Reuben Price's NZ Flora photographic prints

Pohutukawa Portrait Flora Print
New prints just released by Auckland photographer Reuben Price are truly breathtaking.  His game changing new series of "NZ Flora" art prints have an incredibly life-like three dimensional effect that is completely unlike any other photography prints currently available in New Zealand.

We asked Reuben how he managed to achieve these remarkable images of New Zealand plants such as the Silver Fern, Pohutukawa and Kowhai.

He told us that a custom built flower press was the first step in a long and painstaking process to create this series of artworks.  Reuben then placed the plants in a completely light controlled environment of his own design so that all visible shadows were removed.

The next step was to capture the detail of the subject using ultra high resolution photography.

Printing the finished photograph was done by Reuben in house, the series are printed using lightfast inks and offer incredibly good value at $69.95 each.

Every print from the NZ flora series is finished with a hand embossed emblem on the bottom left hand corner.  This series deserves to be very popular with print buyers and we hope that the five initial prints are followed up soon with an extended range of subjects, we would love to see Kakabeak (both white and red), Kowhai flowers and the Chatham Islands Lily given the same high tech meets fine art photography treatment.


How to photograph paintings to make perfect prints - a discussion with Auckland photographer Bret Lucas


At the Beach, Auckland Artist: Simon Williams
Fine Art Canvas Print 450 x 320mm
Auckland painter Simon Williams' first series of fine art canvas prints has just been published.  These superb quality reproductions printed on canvas right here in New Zealand (Simon's new print At the Beach, Auckland is shown at right) are an excellent example of the kind of technically accomplished reproduction that is now possible for NZ artists looking to sell prints of their paintings.  We have written recently about the vibrant digital printing scene in NZ but the arrival of Williams' particularly fine quality prints made us realise that we hadn't covered the vital first step in reproducing a painting as a print - the photographing of the painting.

So in this article we talk to Auckland photographer and lighting expert Bret Lucas of Fstopstudios (company motto "Light it Right"!) about how he ensures artists like Simon Williams will be able to create the perfect prints by expertly photographing their paintings at his specialist studio in Penrose.  NZ artists contemplating publishing prints will hopefully find the following discussion with Bret a valuable in depth technical explanation covering the techniques and experience that an artist requires from their photographer to ensure they successfully navigate their way over the image capture hurdle on the way to printing the perfect reproduction of an original painting.

Whether the end product is a canvas, offset or digital/giclee print the printing process nearly always now begins the same way with capturing the image digitally. We are very grateful to Bret for taking time out of his busy schedule to explain to NZ Art Print News what a professional photographer considers when photographing paintings at an incredibly high resolution so the artworks can be faithfully reproduced down to the smallest brushstroke like they are in modern reproduction prints.

NZ Art Print News: Photographing the painting correctly is such an important part of getting a good reproduction print or print on canvas.

Bret Lucas: Yes, this is often overlooked by many and it really is the difference between selling a few prints and a lot of prints.

NZ Art Print News: How do you make sure the painting is photographed perfectly? Light and reflection are so problematic. And how do you get a square picture! [I know from photographing prints for our catalogues at NZ Fine Prints that this is really, really hard to do - I sometimes end up having to crop corners off the pictures of the prints at pre-press time!].

How to light a painting so it photographs correctly
(Image courtesy Fstop Studios)
Bret Lucas: It's all about the light and how it's placed and reflected off the art work. All sorts of things come into play including the surface being photographed, the "family of angles", incident and reflective light, the lights depth of field, white balance, just to name a few.

I'll break this down and describe what I mean. Firstly the surface that's been photographed. If the painting or art work has physical depth due to paint brush strokes this can cause a problem with allowing unwanted specular reflections onto the final image. Understanding the family of angles allows the fix. It's a little bit like playing billiards with light. Aim the light at the surface and make sure it doesn't land in your lens when reflected off the artwork. If I'm photographing a large piece of work I'll back the light sources away to allow for the light to have less falloff across the painting. I'll also use an incident light meter to make sure the strength of the light is consistent across the entire surface of the artwork. White balance is also very important when captured a painting. The ideal is to have the colours of the painting the same as the colours in the print or canvas. I have a very good understanding of colour management and this comes in handy to make colours true both in print and on a monitor.

Getting the art work square is another thing that I pay particular attention to. Not only does the camera need to be lined up perfectly both horizontally and vertically to keep all vertical and horizontal lines true, but the distance the camera is to the artwork is equally important. Too close and you end up with a type of barrel distortion, too far away and you get a sort of pin cushioning effect. Both can be corrected in post processing, but why not get it right in camera first. The Hasselblad lenses I use allows for distortion free imagery.

NZ Art Print News: Do you have to take the painting out of the frame?

Bret Lucas: Ideally I'll take the picture out of the frame, but if that's not an option I can work around it as I have a very thorough understanding of light and how it works on surfaces.

NZ Art Print News: Do you photograph in your studio or where the painting is hung?

Bret Lucas: I have a 5000 square foot studio and shoot all types of work from cars and large sets to paintings. I have no problem shooting paintings on location but prefer total control over the environment so favour in studio shooting.

NZ Art Print News: What equipment do you use to photograph paintings?

Bret Lucas: I used to only shoot with a professional DSLR camera and still use it outside the studio but for all work in studio I use a Digital Medium Format Hasselblad camera. It has many times the resolution of a DSLR camera and provides perfect colours right out of the camera. A good example of where a DSLR falls short is how it captures reds, they are often overcooked and look nasty. The sharpness of a DSLR is also a compromise and is soft in comparison to medium format photography. The Hasselblad is the perfect camera to shoot art work and will guarantee perfect results every time. My lighting equipment is Profoto. The colour of the light is perfect from shot to shot and doesn't shift like many other brands of inferior studio lighting equipment.

NZ Art Print News: Once the painting is photographed is further processing of the image required before you hand the file over to the printers?

Bret Lucas: I use a tethered shooting process which involves hooking the camera up to a large monitor and viewing the images on the screen as they are captured. This allows for quick and easy post processing. I'll jump into Photoshop for the last bit of retouching.

Mt Eden View Artist: Simon Williams
Fine Art Canvas Print 450 x 275mm
Bret went on to tell us that although he has always photographed digitally he "found it hard to find professional photographic lighting courses that went into immense detail on lighting. New Zealand and Australia just didn't cut the mustard so I spent 5 years learning light on my own. Four years ago I purchased my own warehouse and now work from the studios I've built on a variety of projects." Bret's dedication to understanding the way that light affects the way a camera photographs a painting certainly shows when you view the brilliant new series of canvas prints from Simon Williams that illustrate this article.

As an artist having your painting photographed correctly by a professional photographer is a critical part of the process of reproducing a painting as a print, particularly with the extremely high resolution giclee prints and prints on canvas that print buyers are becoming used to buying.

More about the artworks from Simon Williams that illustrate our how to photograph paintings article:

Simon Williams has printed a selection of fine art canvas prints of his most admired paintings from a decade of successful solo exhibitions held mainly at Auckland's prestigious International Art Centre. "The contemplative beauty" of paintings by Simon Williams, writes International Art Centre's Director Frances Davies, "quiets the mind and refreshes the soul, reminding us of what we love best about New Zealand".  You can purchase Simon Williams' new prints exclusively from the canvas prints collection at New Zealand's favourite art print store.

Christchurch earthquake photographer releases canvas prints

Gillian Needham, the Canterbury designer who took the famous photograph of the Christchurch skyline at the moment of the February 22nd earthquake, has signed an international distribution deal with photo library Getty Images and NZ art publisher Image Vault. This means that the famous Christchurch earthquake photograph is now available in a larger range of print formats including a stunning range of stretched (ready to hang) and un-stretched large canvas prints.

New Christchurch Earthquake Photo Canvas Print
Christchurch Earthquake - City Skyline From Cashmere 12:58pm February 22 2011   Photographer: Gillian Needham © 2011
Prices and size options for the new canvas prints are as follows:

600 x 200mm  $84.95 or $129.95 stretched (ie around a wooden stretcher frame ready to hang)
1000 x 330mm $219.95 or $299.95 stretched
1.5metre x .5metre $349.95 or $659.95 stretched

To place your order please call New Zealand Fine Prints on 0800 800 278.

New Zealand Fine Prints have just a few of the original giclee prints in stock of the earthquake image today and this print will be replaced in our catalogue by the Image Vault publication offset print which is in a slightly different size once stock runs out.

Christchurch Earthquake Photographer Gilly Needham releases print

Christchurch Earthquake Photo by Gilly Needham
Gillian (Gilly) Needham has this week released a print of her famous photograph taken of dust clouds across Christchurch at the moment of the Feb 22nd earthquake. Fashion designer Needham was at home in Cashmere when the earthquake struck.  Her camera was sitting on the kitchen bench and she grabbed it to capture the scene in the city below.   A few hours later a low-resolution photo was on Facebook and it quickly went around the world to become one of the most enduring images of the Christchurch earthquake.  A large panorama shaped print of the photograph has now been printed and is available exclusively from Christchurch art print specialists New Zealand Fine Prints.

NZ Photographer's "Winery Doors" poster series takes off

Nelson & Marlborough Winery Doors Poster
"Winery Doors" photographer Renee Dale
One of the things that perplexes us here at NZ Fine Prints is the comparatively small number of photography posters and prints by NZ photographers that are for sale in the New Zealand art market and the generally lacklustre level of sales - apart from the top selling poster of NZ tramping huts! New Zealand's other top selling photographic posters are the iconic view of Auckland's One Tree Hill (before the loss of the lone pine) and Rangitoto Island by Paolo Koch but apart from posters by Nelson nature photographer Craig Potton there is not yet a large number of well known (what we sometimes call "brand name") NZ photographers whose work is popular in a fine art print or poster format. The interest in collecting historic and contemporay NZ fine art photography that has led to some astonishingly high prices at auction over recent years has not yet translated into sales of posters of work by NZ photographers.

Recently however a young NZ photographer called Renee Dale (pictured above left on location) has put together a series of winery door posters that are chalking up an impressively large numbers of sales with over 100 retailers now carrying her posters across Australasia.  Renee Dale's "Winery Doors" concept has taken her from her first poster of cellar doors in Hawkes Bay and Wairarapa, through Central Otago and Canterbury and she has just released her newest poster in the series, this time of wineries in Nelson and Marlborough (pictured above right). Dale has also completed posters in this series showing doors of wineries in the winegrowing regions of the US and Australia.  We have been amazed at the popularity of these posters after sending them all around the world over the past few months - we agree with the sentiments of a Hawkes Bay winery owner who told Renee recently that he had "bought a box and thought I would just see how they went.  Well, I was completely wrong to be worried.  The first 10 sold out within the first week or so, so I ordered another 2 boxes.  Then they sold out, and so on... People just love these cellar door posters...".  It's a great concept and we look forward to the next project from this enterprising young NZ photographer.

Photographer Fiona Pardington says Inkjet prints are exciting, powerful and extending her artistic practice

Fiona Pardington is at the forefront of New Zealand's current generation of fine art photographers.  Much has been written about her use of "pure" analogue darkroom techniques such as hand printing and toning so it was a revelation to hear the following excerpt from her interview with Kim Hill on National Radio's "Saturday Morning with Kim Hill Show" on Saturday.

Kim Hill asks, "A couple of technical questions, what's Hahnemule cotton rag paper?"

Fiona Pardington: "It's a beautiful, you know if I was a watercolourist or someone like [NZ Painter] John Reynolds I'd be using that."

Kim Hill: "What is it?"

Fiona Pardington: "It's this lovely rag paper, it's just a paper a big thick chunky beautiful watercolourly looking paper and it's archival and, ahhh, inkiets great. It's for me, I kind of treat it like its a kind of historical photolithography process."

Kim Hill: "And is this what you are using?"

Fiona Pardington: "Yes, I have sold my soul to the digital world. "

Kim Hill: "...and you are using inkjet on cotton rag paper?"

Fiona Pardington: "Yes, it's sexy, I am. It is beautiful."

Kim Hill: "…and would I, if I knew about these things, would I look at your photographs and say yes, they are made by inkjet prints?"

Fiona Pardington: "No, well actually a few people haven't really known how I'd done it."

Kim Hill: "So what difference does it make?"

Fiona Pardington: "So it ranges, to me its a kind of… when you can find a new material that extends your practice and takes all of the qualities that you have had with them but they are transformed through another substance in a new unique way that has your aesthetic integrity intact in that transformation - that's when you move materials and for me I'm just like a pig in mud, it's so exciting. It has allowed me to think and see differently and to experience a lot of the qualities and talents that I have in a new and more powerful way."

With one of New Zealand's leading contemporary photographers in both the academic and artistic worlds embracing the new world of digital printing  as not only preserving her artistic integrity but also being so excited with the possibilities that she is like a "pig in mud" we think that serious collectors of New Zealand photography can embrace digital editions by photographers like Craig Potton with total confidence.

Photography Prints & Posters by New Zealand Photographers

As I catalogue new prints that come in I am continually surprised by how little New Zealand photography is available for sale. Some of our top selling photographic prints and posters were published last century!

To remedy this we are working with some well known photographers like David Kerr to develop (no pun intended) an initial range of good contemporary New Zealand landscape photography. We are starting with a series of limited edition photographic prints of David's favourite photographs from several decades of work - like his famous photograph of the Four Square store on Waiheke Island pictured at right.

I would love to hear readers of New Zealand Art Print News what kind of NZ photography you would like to have available as large format prints. Special places or typical NZ scenes? Famous New Zealand photographers like Marti Friedlander or Peter Peyer? Leave me a comment...