Monday, 7 February 2011

New signage for our Christchurch Gallery by kiwiana artist JK

Christchurch painter Jason Kelly is at the vanguard of the kiwiana art movement that is sweeping galleries and design stores across New Zealand. But we also knew that he had initially trained as a commercial sign writer - so who better to design and create the new signs for our gallery in Christchurch following the earthquake in September 2010 than JK?

We got progress emails from him saying things like "Are you happy for me to freestyle a little with timber choices and a have slightly different shape?" and then a few days later "I found some cool pieces of wood and metal work yesterday…I hope you won't mind".  We began to wonder if Jason was heading off on one of his quirky tangents but he assured us we would appreciate the recycled bed head pieces in the final sign/artwork!

The final design was unveiled this morning at 202 Hereford and we are delighted with our new signage that not only makes it a lot easier to find our store but subtly reminds visitors that although we are NZ's largest online art retailer we have been in the art print business for nearly five decades.

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