Friday, 2 August 2013

Vintage "Fun Map of NZ" Re-printed

Fun Map of NZ (1950s vintage)
Today we listed for sale a reprint of an unusual vintage NZ map, the "Fun Map of New Zealand: Wonderland of the Pacific".  A New Zealand Government Tourism Department publication originally printed in the 1950s. Possibly designed by Stopford G. Wrathall, the map is credited to the Charles Haines(?) Advertising Agency Ltd, Wellington on the reverse.  When researching the provenance of this new image we found a picture of what we think was printed on the reverse of the map when it was first issued [NB: this is not reproduced on the reverse of the reprint for sale from today here at NZ Fine Prints], we have just reprinted the actual map.

It has taken some deciphering but here is a transcript of the text on the map's reverse side. Presumably the map was folded into a pamphlet sized handout to be given to tourists visiting NZ. Some spellings are Americanised, perhaps this was publicity destined for tourists from the North American market.

Fun Map of New Zealand

Life without humour would be a very dull business indeed. Some lucky people such as the late Mark Twain, Crosbie Garstin and others, found humour everywhere, and left a rich legacy behind them for the world's enjoyment.

There is therefore no need to offer apologies for the appearance of the "Fun Map of New Zealand", which, while making humourous reference to many historic and notable incidents in the Dominion's history, does so without malice and in a spirit of genuine light-heartedness.

Original text on reverse of the Fun Map
From the delightful representation of the "Three Kings" in the far north, all looking slightly "blue" as though feeling "just a little bit out of it", to the busy oyster-scoopers of Foveaux Strait, there is one big smile for owners of the "Fun Map".

New Zealanders should gain added enjoyment from visiting familiar places made more attractive still in the guise of humourous representation, while visitors from abroad will be enabled to invest the various localities and points of interest referred to, with an extra bright and cheerful atmosphere.

With the added attraction of humour, the wide variety of outstanding scenic and holiday resorts for which the Dominion is world famous,  will be brought more directly into focus, and the world at large will be the better able to realize [sic] that New Zealand's claim to being the "Scenic Playground of the Pacific" is indeed based on solid foundations.

A world in miniature Different, Varied, Unique

New Zealand is indeed a veritable world in miniature, for every imaginable natural wonder and scenic attraction appears to have been reproduced within the length and breadth of the Dominion. Towering mountain peaks, great glaciers, luxuriant sub-tropic forests, weird thermal regions, huge volcanic cones, magic caves, beautiful lakes and rivers, and majestic fiords, may all be found here in close proximity and in striking contrast to each other. In no case more than a day's journey from the main centres necessary to reach any of these resorts.

Free Travel Service

Tours Planned… Tickets and Booking for Transport and Accommodation
One of the principal duties of the New Zealand Government Tourism Depart is to afford all possible assistance to travellers. With a thorough knowledge of the conditions, the Service will, free of charge, plan itineraries, suitable to the needs and desires of the individual or party, make reservations for trains, steamers, motors, air travel and hotel accommodation. Officers of the Department meet in the stream all incoming passenger vessels.  The Department's officers, honourary representatives, and agencies overseas are available to support the work of the organization [sic] in the Dominion. 

A Playground of Unique Variety

New Zealand can offer a greater variety of attraction for the sporting enthusiast than any other portion of the globe. Shooting, fishing, mountain sports of all kinds, racing, golf, tennis, bowls, form but a few of the many healthful recreations which can be enjoyed in the Dominion practically all the year round.

Bountiful sunshine without the extremes of heat or cold makes the pursuit of sport a matter of keenest enjoyment and this is further enhanced by the provision of thoroughly up-to-date accommodation at all the leading health and holiday resorts established throughout the country. Full particulars and details covering every phase of activity including bookings, reservations, etc may be obtained from the New Zealand Government Tourism Department's Bureaux and Agency Offices throughout the world.  

We have the "Fun Map of New Zealand" for sale in both the map and vintage poster collections in our online gallery.  The re-print (NZ$69.95) is on photographic paper, it has been printed on a high quality inkjet printer using lightfast inks.

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