Saturday, 30 May 2015

New Blood Pop launches NZ Fine Prints' urban art collection.

Princess 1.1 by NBP (aka Brad Novak)
Not all contemporary non fine art is street art.  But there is a subtle change afoot when artists who have moved from Pop to Street to Urban Art like Brad Novak bring out new prints that have built on this progressive foundation to create something new.  Brad's new series under the moniker "New Blood Pop" takes iconography familiar to New Zealanders but not exclusive to us and shows these historical and cultural figures in a new light.

This is what Brad has to say about his remix of pop in a more urban art direction. “New Blood Pop is concerned with how we experience life itself, the 21st century issues we face such as inequalities in wealth and health, sustainability and globalization. I’m also interested in the idea of escapism especially through science fiction and the superhero franchise. Of the things we choose to believe, what’s real, and what’s not? These works are global, flagrant, iconic and ironic.

I endeavour to create powerful multi-layered works, with an emblazoned foreground overlaying a “veiled” background, to show that many of us are living life through a distorting veil, clouding our perception. Our awareness tainted by biases and judgments – a fantasy that we’ve created for ourselves – the practice of mindfulness promises salvation.”

We stock the new series of prints under Brad's moniker “New Blood Pop”, or “NBP76”,  all these new prints are hand-collaged and stencil-spray-painted artworks which involve the layering of popular imagery like the Princess Leia portrait shown here which is for sale at $695, available in an edition of just 35 signed and numbered screenprints.

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